The space language of the stores, has been derived from TSS’s existing branding that consists of a bright red logo featuring a ghost-like form called ‘Mr. Soul’. The brand colour and brand ambassador, make recurring appearances in the various elements designed for the store and create a language of association between the two. The red shopfront creates a characteristic familiarity with the brand and interest for new customers. Spatially, the store is conceived as a free-flowing and welcoming space that allows for easy navigation and in-store experience. Conceptually, the flow is created by Mr. Soul, moving through the space and leaving behind his footprint. Formally, this can be seen in the flooring of the store, comprising of 2 materials separated by curved lines that additionally help to divide the store into a series of functions. The transition of colours and materials creates a subconscious path of navigation and is complimented by a set of eye-catching neons.